5 Things Every Business Leader Should Know About Social Media |By TerryStarbucker.com

It’s the new elephant in the room.   Boardrooms and conference rooms, that is.

Businesses have been wrestling with this thing called Social Media for several years now, and while some have entered the fray,  it’s still an enigma to many.

Is it friend or foe?  A great benefit , or a horrible nuisance?  Do we dive straight in, stick our toe in the water, or just put our head in the sand and hope it goes away?

Because this elephant can take on so many faces, there is a good chance that all of those points of view exist within the management ranks of many companies – even the ones that already have some kind of SM presence.

So what to do? If you are a leader in one of these companies, or just someone who’s looking for answers, let’s go over what I consider the business basics – those “truths” that help you cast out the elephant and provide your team with some clarity.

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