Guy Kawasaki’s top Twitter tips for businesses | By David Spark Socialmedia.biz

After a hit pre­sen­ta­tion at The CMO [Chief Mar­ket­ing Offi­cer] Club Sum­mit in San Fran­cisco on how to kick ass on Twit­ter, I asked Guy Kawasaki if he could go over his top three “must do” tips for busi­nesses that want to get engaged on Twit­ter. One of his tips is to respond to every­one who @ replies you on Twit­ter. That is really good advice, but I must admit that I’m really bad at reply­ing back to all the peo­ple who @ reply me. Most of it has to do with the fact that I don’t want to just say “Thanks for acknowl­edg­ing me.” I’d want to add some value. And one of my rules on Twit­ter is that all tweets have to make sense and have sub­stance within them­selves (read: “My per­sonal Twit­ter pol­icy. What’s yours?”.

My two ques­tions for Socialmedia.biz readers:

1. Do you respond to every­one who @ replies you? And if you do, do you say some­thing of sub­stance that would be of value to your other fol­low­ers? Or do you just sim­ply pub­licly say, “Thank you”? Or, do you send a direct mes­sage instead and say, “Thank you”?

2. I brought up the sub­ject of Twit­ter actu­ally being lame traf­fic in that the time peo­ple spend on your blog from Twit­ter traf­fic is very low com­pared to other traf­fic. Kawasaki skirted the ques­tion, but I was hop­ing Socialmedia.biz read­ers could answer the ques­tion. Have you had sim­i­lar expe­ri­ences with Twit­ter traf­fic? And do you think that the focus on Twit­ter traf­fic is just every­one jump­ing on the Twit­ter band­wagon with­out any­one stop­ping to ana­lyze the value of that traffic?

via socialmedia.biz