Is it possible? How can news media businesses both grow and monetize their online properties? Tough questions mainstream media publications need to ask themselves at the moment.
This past week the media announced massive staff layoffs that hit its own – AP, BusinessWeek under the new Bloomberg ownership, AOL, and Time Inc.
Meanwhile, a survey conducted by The American Press Institute (API) with ITZ Publishing and Belden Interactive finds that more than half of newspaper publishers believe readers will pay to access online newspaper content.
You’ve probably heard about News Corp. working on online news charges. Earlier in the month, in an interview, Chief Executive Rupert Murdoch talked about considering blocking Google from being able to search its Web sites. He’s with 68% of publishers who believe that, even if readers object to paying for content, they would have a difficult time finding that information in other places.
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